Associate Brand Manager
Job title: Associate Brand Manager
Location: Hoboken, NJ - hybrid
Type: full-time, permanent
Who we are and what we do:
LIPTON Teas & Infusions is the world’s leading tea business, home to iconic, purpose‑driven brands like Lipton, Pukka, Tazo, T2, Lyons and PG Tips.
We craft great teas for every occasion, to bring joy and inspire a healthier lifestyle. Guided by our values of people first, ownership, passion for excellence, and consumer and customer centricity, we create long‑term value for our people, trade partners, suppliers, and the communities where we operate.
If you’re a diverse thinker who takes personal ownership to connect ideas and make impactful things happen, someone who shares our values around humanity and courage and someone who enjoys a good cup of tea (on the house!), then we could be a good match! 🍃✨
Your role:
As an Associate Brand Manager at LIPTON Teas and Infusions, you will play a vital role in shaping the success and growth of our brand portfolio. You'll partner with the Brand Marketing team to help drive various aspects of brand management across the TAZO® and Lipton® brands. This Associate Brand Manager position offers an exciting opportunity to apply your industry knowledge and marketing expertise to contribute to our brand's success. If you're a results-driven professional with a passion for brand management, we invite you to explore this role further.
Your key responsibilities:
• Deeply analyze brand, category and competitive performance to identify key growth opportunities and develop actionable business recommendations.
• Support the execution of the innovation pipeline, partnering cross-functionally to bring new products from concept through commercialization.
• Collaborate with cross-functional partners, including Sales, R&D, Insights, Finance, Supply Chain, Design, and Agency teams, to ensure seamless execution of brand initiatives and new launches.
• Conduct market, consumer, and competitive analysis to identify emerging trends, whitespace opportunities, and insights that inform brand strategies.
• Partner with agencies and cross functional teams on the development & execution of marketing initiatives such as owned social, shopper marketing, and e-commerce.
• Support marketing budget management on a monthly basis in partnership with Brand Managers and Finance.
• Support annual planning development, forecasting, and innovation pipeline management to deliver brand growth.
What we are looking for:
• 3-5 years of experience in brand management, category management, product marketing, or related roles in the CPG industry.
• Bachelor's degree in Marketing, Business, or a related field.
• Strong analytical skills and proficiency in market research tools and data analysis.
• proficient experience in analyzing Nielsen/IRI data
• Excellent communication and presentation skills to articulate brand vision and strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Demonstrated creativity and innovation in developing and executing marketing campaigns.
What’s in it for you:
• Comprehensive insurance plans - health, dental + disability and life Insurance
• 401(k) with 5% company matching + an extra 4% after your first year
• Flexible Spending Account and Dependent Care Accounts
• 20 days paid time off per year, going up to 25 days after 2 YoS and 30 days after 5 YoS
• 10 company holidays per year
• Parental Leave - Primary & Secondary
What to expect from us:
We know that the whole recruitment process can be stressful, so we promise to make it as straightforward as possible. Our process is usually 2-3 stages (depending on the seniority of the role) and we are aiming to review every CV within 2 weeks.
We are an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!