Global Media Manager

Job Description – Media Manager

Function: Marketing / Media
Reporting to: Head of Media
Scope: Global

Role Purpose

Drive media excellence and effectiveness across brands and markets, ensuring media investments contribute to brand growth and measurable business outcomes.

The Media Manager will translate business and brand priorities into actionable media strategies, working closely with marketing teams, agency partners and cross-functional stakeholders to deliver consumer-centric, data-driven and integrated media plans.

The role will play a key part in transforming media capabilities, embedding best practices, leveraging technology and AI, and establishing stronger governance and accountability across the media ecosystem.

Key Responsibilities

1. Media Strategy & Planning

• Partner with brand and market teams to translate business objectives into clear media briefs and strategies.
• Ensure media plans are grounded in consumer insights, audience segmentation, competitive dynamics and brand growth opportunities.
• Challenge agency recommendations on media mix, investment allocation, channel roles, reach, frequency and phasing.
• Drive consistency in strategic planning standards while allowing for market-specific needs.

2. Media Investment & Effectiveness

• Support media budget planning and allocation across brands, markets and channels.
• Monitor investment performance against agreed brand, media and business KPIs.
• Leverage Marketing Mix Modelling (MMM), competitive intelligence, Share of Voice (SOV) and other effectiveness tools to inform investment decisions.
• Identify opportunities to optimise media efficiency, effectiveness and return on investment.

3. Agency & Partner Management

• Manage day-to-day relationships with global and local media agency teams.
• Ensure agencies deliver high-quality strategic recommendations, timely execution and transparent reporting.
• Monitor agency performance against agreed deliverables, service levels and KPIs.
• Coordinate with media, creative, digital, e-commerce and technology partners to ensure integrated delivery.

4. Audience, Data & Technology

• Champion data-driven audience planning, moving beyond broad demographic targeting towards actionable consumer segments.
• Collaborate with agencies and internal stakeholders to leverage first-, second- and third-party data.
• Support the adoption of AI-enabled tools, automation and emerging media technologies.
• Ensure audience insights inform both media activation and creative relevance.

5. Media Governance & Operational Excellence

• Implement common media processes, tools, templates and planning principles across markets.
• Ensure investment transparency, consistent reporting, taxonomy and measurement standards.
• Support media quality, brand safety, ad verification and compliance with company policies.
• Identify opportunities to simplify workflows, improve operational efficiency and strengthen internal media capabilities.

6. Collaboration & Capability Building

• Act as a trusted media advisor to brand, market and cross-functional teams.
• Share best practices, insights and learnings across the organisation.
• Support media capability building and the adoption of new ways of working.
• Foster a culture of curiosity, experimentation, continuous improvement and accountability.

Experience & Qualifications

• 5–8 years of experience in media strategy, planning or management, ideally within FMCG/CPG or a leading media agency.
• Strong understanding of offline and digital media ecosystems, including paid social, search, video, programmatic and retail media.
• Proven experience in media investment planning, agency management and performance measurement.
• Good knowledge of media effectiveness methodologies, including MMM, attribution, brand lift and SOV.
• Strong analytical skills and ability to translate data into actionable business recommendations.
• Familiarity with audience planning, marketing technology and AI-enabled media solutions.
• Experience working across multiple brands, markets and stakeholders is an advantage.

Key Competencies

• Strategic thinking: Connect media decisions to consumer behaviour, brand objectives and business growth.
• Analytical mindset: Interpret data, challenge assumptions and drive evidence-based decisions.
• Commercial acumen: Understand the relationship between media investment, brand growth and profitability.
• Collaboration & influence: Build strong relationships and constructively challenge internal and external partners.
• Operational excellence: Balance strategic ambition with disciplined execution and accountability.
• Innovation mindset: Embrace technology, AI and new approaches to improving media effectiveness.

Key Success Measures

• Quality and strategic consistency of media plans across brands and markets.
• Improved media effectiveness and investment efficiency.
• Adoption of common media planning, measurement and governance standards.
• Increased transparency and accountability of agency partners.
• Stronger integration of audience insights, data and technology into media decisions.
• Positive contribution of media to brand and business growth.