Out-of-Home Business Development Manager

Your Role

The Out-of-Home Business Development Manager is responsible for driving out-of-home business across Southeast Asia markets, starting from Malaysia, and possibly expanding to other SEA regions.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for unleashing our Out-of-Home business potential. This is a role of high strategic importance, from quick-move with current local & global portfolio, to customizing new portfolio and launching in Out-of-Home channels, as well as driving new applications and co-brand partnerships. You’ll be part of the business development team, partnering closely with our Out-of-Home Brand & Activation Manager, driving the plan and execution with our local distributor partner.

Key Responsibilities

• Implement sales & business development strategies by managing key distributor relationships, including but not limited to annual joint-business planning, forecast & target management, training & education, co-pitching to potential clients, etc.
• Partner with Marketing, Research & Innovation, and local Business Development team / distributor partner to develop customer-focused initiatives, customised solutions and concepts that drive sales, penetration and brand visibility in Out-of-Home channels.
• Provide financial and non-financial information to facilitate timely and accurate joint-decision making on out-of-home business
• Explore scalable co-brand partnerships where brand excitement is curated beyond the tea category, inspired by new applications.
• Support the development of the Integrated Business Plan by translating category strategy into local market opportunities.
• Manage the trade spend budget, ensuring effective investment via performance tracking and ROI evaluation, drive continuous improvements based on insights and results.
• Build strong relationships with distributors, agencies, and cross-functional teams to ensure effective collaboration and execution.

Skills and Experience

Must have:

• Bachelor’s Degree in Business (preferably in Sales or Marketing-related field) or equivalent. (or non-Business-related discipline but with prior Business-related working experience)

• Minimum of 7 years’ experience in Sales / Marketing / Commercial role in consumer goods, having F&B / Food Service-related experience would be a plus

• Proven experience in developing and implementing effective and integrated brand and trade plans.
• Detailed-minded, analytical with business acumen to identify metrics for growth opportunities
• Strong communication with good negotiating skills; able to network, influence and coordinate between various stakeholders
• Comfortable to drive from scratch and able to handle complex work autonomously

Nice to have:

• You are always obsessed with customer & consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.
• You are an excellent communicator and able to work in a multi-cultural environment.
• Passion in exploring the F&B trends, creativity in driving co-brand partnerships and know-how.
• Experienced in sales and budget management.
• Natural multitasker and enjoy working in a fast-paced environment
• Skills:
• Analytical skills and data manipulation/drilling
• Experience in managing SEA markets preferred
• Diverse background of FMCG/Start up

Who we are looking for

• Bias for action, drive for results
• Networking and influencing
• A strong sense of ownership and accountability
• Organisationally and analytically strong
• High level of resilience and problem solving
• A dot connector
• Curiosity: A customer centric mindset.
• Ability to perform under tight deadlines
• Relevant values, drivers for this role
  • Performance and growth mindset
  • Agility to thrive in a volatile, uncertain, complex and ambiguous world
  • Flexibility to drive change
• Passionate about Tea