SEA Brand and Shopper Activation Manager

Your Role

You will be a part of the marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, shopper activation plans, trade events through to building a standout brand experience across direct-to-consumer channels. Your role as a brand and shopper activation executive is to be a pillar of support to the marketing function and drive the operational activities for South-east Asia (SEA) region, focusing on Malaysia/ Singapore.

Your Key Task

• Develop and execute integrated brand and trade marketing plans aligned with business objectives.
• Drive marketing campaigns, advertising, promotions, and activations across retail, eCommerce, and digital channels.
• Partner with Sales, Business Development, and distributors to develop customer-focused initiatives that drive sales and market share.
• Lead new product launches, including positioning, pricing, customer sell-in, and market execution.
• Support the development of the Integrated Business Plan by translating category strategy into local market opportunities.
• Manage the overall marketing budget, ensuring effective investment, clear budget ownership, performance tracking, and strong ROI.
• Monitor campaign performance through defined KPIs and recommend continuous improvements based on insights and results.
• Build strong relationships with distributors, agencies, and cross-functional teams to ensure effective collaboration and execution.

Stakeholder Management and key interfaces

• Reporting to: Marketing Lead
• Internal Stakeholders: Customer Development, Supply Chain, Finance, Legal, Regulatory
• External Stakeholders: Distributors, media and activation agencies, suppliers, etc.

Skills and Experience

• Bachelor’s Degree holder in Marketing; or equivalent
• Over 2 years’ experience in from a diverse FMCG / Start-Up environment
• Excellent written and verbal communication skills
• Detail Oriented
• Strong time-management and organisational skills
• Proficient with Office 365 and SAP Ariba
• Good project management and budget management skills
• Good analytical skills
• Proactive, bias for action

Who we are looking for

• Networking and influencing
• A strong sense of ownership and accountability
• Organisationally strong
• High level of resilience and problem solving
• A dot connector
• Curiosity: A customer centric mindset
• Ability to perform under tight deadlines
• Relevant values, drivers for this role
  • Performance and growth mindset
  • Agility to thrive in a volatile, uncertain, complex and ambiguous world
  • Flexibility to drive change
• Transparency and openness
• Passionate about Tea