Southeast Asia Brand and Shopper Activation Executive

Your Role

You will be a part of the marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, shopper activation plans, trade events through to building a standout brand experience across direct-to-consumer channels. Your role as a brand and shopper activation executive is to be a pillar of support to the marketing function and drive the operational activities for South-east Asia (SEA) region, focusing on Vietnam.

Your Key Task

• Collaborate with the marketing and sales team to develop and execute marketing campaigns and promotional activities.
• Work with internal stakeholders and agencies on brand asset creation, content creation and deployment of activations.
• Regular monitoring of brand’s social media platforms.
• Monitor and analyze each campaigns' key performance indicators (KPIs) to measure the success of marketing initiatives.
• Provide marketing operational support through raising purchase requisitions, purchase orders, and see-through payment processing activities to relevant parties
• Liaise with external agencies for quotation and invoice, ensure service delivery once Purchase Order is created
• Conduct new SKU Code creation for new product launch and promotional packs
• Identify listing information and pricing structure of new / extended codes
• Perform price submission in RMS system and ensure it reflects in SAP
• Create tracking files and manage budget tracker
• Arrange logistics with warehouse for sample request to agencies for field sampling / content creation activities
• Manage Co-Pack arrangement for promotional activities
• Raise Brand Marketing Investment; track marketing expenses monthly
• Manage administrative matters post decision on premiums with suppliers; in terms of legal and system documentation
• Work closely with procurement to onboard new vendors
• Extract data from numerous databases and prepare regular reports for the team.

Stakeholder Management and key interfaces

• Reporting to: Marketing Lead
• Internal Stakeholders: Customer Development, Supply Chain, Finance, Legal, Regulatory
• External Stakeholders: Distributors, media and activation agencies, suppliers, etc.

Skills and Experience

• Bachelor’s Degree holder in Marketing; or equivalent
• Over 2 years’ experience in from a diverse FMCG / Start-Up environment
• Excellent written and verbal communication skills
• Detail Oriented
• Strong time-management and organisational skills
• Proficient with Office 365 and SAP Ariba
• Good project management and budget management skills
• Good analytical skills
• Proactive, bias for action

Who we are looking for

• Networking and influencing
• A strong sense of ownership and accountability
• Organisationally strong
• High level of resilience and problem solving
• A dot connector
• Curiosity: A customer centric mindset
• Ability to perform under tight deadlines
• Relevant values, drivers for this role
  • Performance and growth mindset
  • Agility to thrive in a volatile, uncertain, complex and ambiguous world
  • Flexibility to drive change
• Transparency and openness
• Passionate about Tea